| 1. The way that the public think about a company is its - |
| public relations |
corporate image |
brand recognition |
point of view |
right |
wrong |
| 2. Things which are manufactured and traded are called - |
| goods |
productions |
sales |
marketing |
right |
wrong |
| 3. The difference between the cost of selling something and the sale price is the - |
| profit margin |
trade gap |
competitive advantage |
dealer's cut |
right |
wrong |
| 4. The people you want to sell your product to are the - |
| salesman |
end users |
consumer council |
target market |
right |
wrong |
| 5. If people know what your company does, you have good - |
| corporate identity |
advertising share |
brand recognition |
logo design |
right |
wrong |
| 6. Something that makes people want to buy a product is its - |
| selling point |
buy appeal |
point of sale |
market value |
right |
wrong |
| 7. When people don't buy because of the cost, there is - |
| cash backing |
price resistance |
pay aversion |
price hiking |
right |
wrong |
| 8. The people who buy most of your product are your - |
| hard core |
high custom |
peak timers |
core market |
right |
wrong |
| 9. Completely changing your image and product is called - |
| repositioning |
readjusting |
downsizing |
making over |
right |
wrong |
| 10. Competing directly with the opposition is called - |
| beating down |
being gladiators |
going head-to-head |
doing a warpath |
right |
wrong |
| 11. The type of letters in your logo is called the - |
| typo |
fountain |
typeface |
print style |
right |
wrong |
| 12. 'Get it' is another way of saying - |
| become angry |
understand |
spend money |
forget to do |
right |
wrong |
| 13. 'Conspicuous consumption' involves buying things because they are - |
| obvious |
famous |
expensive |
edible |
right |
wrong |
| 14. If someone is respected by other members in his group he has - |
| ballast |
a high head |
top doggery |
street cred |
right |
wrong |
| 15. Choosing where to put your advertisements is called - |
| output |
outsourcing |
positioning |
placement |
right |
wrong |
