1. The way that the public think about a company is its - |
public relations |
corporate image |
brand recognition |
point of view |
right |
wrong |
2. Things which are manufactured and traded are called - |
goods |
productions |
sales |
marketing |
right |
wrong |
3. The difference between the cost of selling something and the sale price is the - |
profit margin |
trade gap |
competitive advantage |
dealer's cut |
right |
wrong |
4. The people you want to sell your product to are the - |
salesman |
end users |
consumer council |
target market |
right |
wrong |
5. If people know what your company does, you have good - |
corporate identity |
advertising share |
brand recognition |
logo design |
right |
wrong |
6. Something that makes people want to buy a product is its - |
selling point |
buy appeal |
point of sale |
market value |
right |
wrong |
7. When people don't buy because of the cost, there is - |
cash backing |
price resistance |
pay aversion |
price hiking |
right |
wrong |
8. The people who buy most of your product are your - |
hard core |
high custom |
peak timers |
core market |
right |
wrong |
9. Completely changing your image and product is called - |
repositioning |
readjusting |
downsizing |
making over |
right |
wrong |
10. Competing directly with the opposition is called - |
beating down |
being gladiators |
going head-to-head |
doing a warpath |
right |
wrong |
11. The type of letters in your logo is called the - |
typo |
fountain |
typeface |
print style |
right |
wrong |
12. 'Get it' is another way of saying - |
become angry |
understand |
spend money |
forget to do |
right |
wrong |
13. 'Conspicuous consumption' involves buying things because they are - |
obvious |
famous |
expensive |
edible |
right |
wrong |
14. If someone is respected by other members in his group he has - |
ballast |
a high head |
top doggery |
street cred |
right |
wrong |
15. Choosing where to put your advertisements is called - |
output |
outsourcing |
positioning |
placement |
right |
wrong |