1. An effort to sell a product that lasts for a long time is a marketing - |
campaign |
phase |
assault |
saga |
right |
wrong |
2. The area which receives the greatest effort and attention is the - |
spearpoint |
sales point |
focus |
hit zone |
right |
wrong |
3. People who might be interested in buying a product are referred to as - |
suckers |
passing trade |
new buyers |
prospects |
right |
wrong |
4. The environment in which possible customers see the advertisement is the - |
context |
ambient |
view area |
lookout |
right |
wrong |
5. A very large advertisement, often on the side of the road, is called a - |
pin-up |
sidebar |
mega-ad |
billboard |
right |
wrong |
6. A phone directory of local businesses (often with advertisements) is called the - |
black book |
fortune 500 |
dial-a-biz |
yellow pages |
right |
wrong |
7. Finding the best way to sell a particular product is called the - |
seller's riddle |
marketing puzzle |
best bait idea |
remaindering |
right |
wrong |
8. A promise that a product will perform as advertised is a - |
special offer |
guarantee |
voucher |
high fidelity |
right |
wrong |
9. Aggressive selling of a product is called a - |
forced buy |
pushed sale |
hard sell |
fire sale |
right |
wrong |
10. When a salesman trys to persuade you to buy something, he is giving a - |
sales pitch |
selling platter |
market talk |
buy bowl |
right |
wrong |
11. Someone who pays for a production which is seen by the public is a - |
producer |
sponsor |
promotor |
financier |
right |
wrong |
12. What does ROI stand for? |
record of intitative |
regret or intent |
rate of interest |
return on investment |
right |
wrong |
13. A person you go to for certain information is a/an - |
informer |
teller |
gossip |
contact |
right |
wrong |
14. A 'lead' is the first step to a possible - |
sale |
advertisement |
failure |
survey |
right |
wrong |
15. The expression for any small product which a company makes or sells is a - |
womble |
widget |
wombat |
whatsit |
right |
wrong |