| 1. 'Trade literature' refers to - |
| exchanging books |
books about trade |
marketing magazines and books |
books and magazines about an industry |
right |
wrong |
| 2. Extracting useful information from spreadsheets and databases is called - |
| the infobahn |
datextrak |
data mining |
spreadbasing |
right |
wrong |
| 3. Where different types of people live and how many of them there are is called - |
| demographics |
censorship |
geographics |
sociology |
right |
wrong |
| 4. People who are considering buying your product are called - |
| clients |
goods retailers |
sales prospects |
potential buys |
right |
wrong |
| 5. The name and logo that distinguishes a particular product is the - |
| make |
brand |
ID number |
barcode |
right |
wrong |
| 6. Information that tells you how well you are doing is called - |
| biometrics |
results |
on-news |
feedback |
right |
wrong |
| 7. Money that's left after you have paid all your bills is your - |
| petty cash |
disposable income |
loose change |
leftovers |
right |
wrong |
| 8. Questions that ask for a lot of precise information are called - |
| investigative |
probing |
inappropriate |
meddling |
right |
wrong |
| 9. Answers that cannot not give a lot of details are called - |
| imprecise |
restricted |
vague |
confined |
right |
wrong |
| 10. A particular group of customers is a - |
| sales force |
group market |
market segment |
buy band |
right |
wrong |
| 11. A part that can represent the whole is a - |
| sample |
segment |
slice |
section |
right |
wrong |
| 12. The way that people buy things are their - |
| sales techniques |
ad responses |
pavlovianisms |
shopping habits |
right |
wrong |
| 13. Things that make you want to buy something are - |
| urges |
excitements |
incentives |
advertisements |
right |
wrong |
| 14. The way that people think about a brand affects its - |
| price |
image |
recognition |
style |
right |
wrong |
| 15. The abbreviation meaning that two things are competing is - |
| a-z |
vs |
e.g |
ac/dc |
right |
wrong |
