Exercise 3 Vocabulary Part I

Look at the sentences, and then choose the best option to complete the sentences by clicking on the choices below. When you have finished, click on "answers" at the bottom of the page.

Questions 1-15.
1. 'Trade literature' refers to ...
a. exchanging books b. books about trade
c. marketing magazines and books d. books and magazines about an industry
2. Extracting useful information from spreadsheets and databases is called
a. the infobahn b. datextrak c. data mining d. spreadbasing
3.Where different types of people live and how many of them there are is called
a. demographics b. censorship c. geographics d. sociology
4. People who are considering buying your product are called -
a. clients b. goods retailers c. sales prospects d. potential buys
5. The name and logo that distinguishes a particular product is the -
a. make b. brand c. ID number d. barcode
6. Information that tells you how well you are doing is called -
a. biometrics b. results c. on-news d. feedback
7. Money that's left after you have paid all your bills is your -
a. petty cash b. disposable income c. loose change d. leftovers
8. Questions that ask for a lot of precise information are called -
a. investigative b. probing c. inappropriate d. meddling
9. Answers that cannot not give a lot of details are called -
a. imprecise b. restricted c. vague d. confined
10. A particular group of customers is a -
a. sales force b. group market. c. market segment d. buy band
11. A part that can represent the whole is a -
a. sample b. segment c. slice d. section
12. The way that people buy things are their -
a. sales techniques b. ad responses c. pavlovianisms d. shopping habits
13. Things that make you want to buy something are -
a. urges b. excitements c. incentives d. advertisements
14. The way that people think about a brand affects its -
a. price b. image c. recognition d. style
15. The abbreviation meaning that two things are competing is -
a. a-z b. Vs c. e.g d. ac/dc

ANSWERS