Welcome to the Business Studies Course. This course is designed for people who need to use English in their work. In this unit we look at marketing, advertising, and public relations. The lessons are for students who are at about the TOEFL or CAE level of English. Students who do not have this level of English should do a foundation course of Elementary or Intermediate English before doing the Business Studies Course.

Each unit has three areas of study -
part 1 - pre-teaches the Vocabulary you will find in parts II & III.
part 2 - is a report or discussion dealing with a marketing campaign. You may need to answer questions, or interpret charts or statistics.
part 3 - is a document or some form of marketing which follows from the material you have seen in part II. Again you may have to interpret the material or answer questions.

Exercise 1: Management consultancy report part 1   part 2   part 3 Exercise 2: Advertising companies part 1   part 2   part 3 Exercise 3: Market surveys part 1   part 2   part 3 Exercise 4: Business comparison part 1   part 2   part 3 Exercise 5: Pilot advertisement (I) part 1   part 2   part 3 Exercise 6: Pilot advertisement (II) part 1   part 2   part 3 Exercise 7: Advertising strategy part 1   part 2   part 3 Exercise 8: Preparing a press release part 1   part 2   part 3

Exercise 9: Product launch part 1   part 2   part 3 Exercise 10: Promotions part 1   part 2   part 3 Exercise 11: Sales part 1   part 2   part 3 Exercise 12: Customer stages part 1   part 2   part 3 Exercise 13: Marketing mistakes part 1   part 2   part 3 Exercise 14: Assessment part 1   part 2   part 3 Exercise 15: Future prospects part 1   part 2   part 3