Market surveys - Functions
Read the market survey, and then answer the questions opposite (questions 1 - 8). Check with "Answers" at the bottom of the page.
What leads you to buy Hapman/Ausweiss clothing?
What stops you from buying Ausweiss/ Hapmans clothing?
1. What is the difference in brand image between Ausweiss and Hapman?
a. Ausweiss is more glamorous.
b. Hapman is worn more often.
c. Ausweiss is for simple people.
d. Hapman clothes are more original.
2. The majority of people think Hapman clothes are for ..
b. outdoor activities.
c. everyday wear.
d. special occasions.
3. Who are Hapman's best customers?
a. Men over 40 .
b. Teenage girls.
c. Women aged 18 - 40.
d. Men aged 18 - 40.
5. Who is least likely to buy Ausweiss clothes?
a. Female teens.
b. Men aged 18-40.
c. Men over 40.
d. Women over 40.
6. Which of these statements on brand perception is correct? (choose two)
a. Hapman's offer good prices and quality .
b. Ausweiss is very attractively priced.
c. The Hapman's brand sells clothes.
d. Ausweiss clothes are stylish.
7. What is the main reason people don't buy Ausweiss clothes?
a. The quality is poor.
b. They aren't stylish enough.
c. They don't like the advertisements.
d. They cost too much.
8. What does this survey tell us overall?
a. Ausweiss make better clothes.
b. Hapman's clothes are not fashionable.
c. More women than men think Ausweiss is stylish.
d. Hapman clothes are too expensive.