1. Which is one of a series in different media?
a. 1.     b. 2.     c. 3.     d. 4.     e. 5.    

2. Which gives information which interests the company more than the customer?
a. 1.     b. 2.     c. 3.     d. 4.     e. 5.    

3. Which concentrates on 'building recognition'?
a. 1.     b. 2.     c. 3.     d. 4.     e. 5.    

4. Which is most likely to lead to 'customer uncertainty'?
a. 1.     b. 2.     c. 3.     d. 4.     e. 5.    

5. Which is an example of targeted advertising?
a. 1.    b. 2.    c. 3.    d. 4.    e. 5.   

6. Which uses a promotion as an advertising feature?
a. 1.    b. 2.    c. 3.    d. 4.    e. 5.   

7. Which uses the hardest sell?
a. 1.    b. 2.    c. 3.    d. 4.    e. 5.   

8. In a real life test, all of these advertisements were put in different local newspapers. Which one generated the most leads?
a. 1.    b. 2.    c. 3.    d. 4.    e. 5.