Exercise 13 Vocabulary Part I

Look at the sentences, and then choose the best option to complete the sentences by clicking on the choices below. When you have finished, click on "answers" at the bottom of the page.

Questions 1-15.
1. An effort to sell a product that lasts for a long time is a marketing ...
a. campaign b. phase c. assault d. saga
2. The area which receives the greatest effort and attention is the..
a. spearpoint b. sales point c. focus d. hit zone
3. People who might be interested in buying a product are referred to as ..
a. suckers b. passing trade c. new buyers d. prospects
4. The environment in which possible customers see the advertisement is the -
a. context b. ambient c. view area d. lookout
5. A very large advertisement, often on the side of the road, is called a -
a. pin-up b. sidebar c. mega-ad d. billboard
6. A phone directory of local businesses (often with advertisements) is called the ..
a. black book b. fortune 500 c. dial-a-biz d. yellow pages
7. Finding the best way to sell a particular product is called the ..
a. seller's riddle b. marketing puzzle c. best bait idea d. remaindering
8. A promise that a product will perform as advertised is a -
a. special offer b. guarantee c. voucher d. high fidelity
9. Aggressive selling of a product is called a -
a. forced buy b. pushed sale c. hard sell d. fire sale
10. When a salesman trys to persuade you to buy something, he is giving a -
a. sales pitch b. selling platter c. market talk d. buy bowl
11. Someone who pays for a production which is seen by the public is a -
a. producer b. sponsor c. promotor d. financier
12. What does ROI stand for?
a. record of intitative b. regret or intent c. rate of interest d. return on investment
13. A person you go to for certain information is a/n -
a. informer b. teller c. gossip d. contact
14. A 'lead' is the first step to a possible -
a. sale b. advertisement c. failure d. survey
15. The expression for any small product which a company makes or sells is a -
a. womble b. widget c. wombat d. whatsit

ANSWERS