Business Studies Course - Marketing
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Preparing a press release - Vocabulary

The sentences below are followed by questions. There are four options for each question. Choose your answer and click it.

Questions 1-15.
1. A book of instructions is called a/an -
order book manual booklet index right wrong
2. Information which an organisation gives to the press might be a -
telling off publicity stunt advertorial press release right wrong
3. The latest time that something sent to a magazine can be published is the -
dateline headline deadline by-line right wrong
4. A file sent with an e-mail is a/an -
inclusion addendum post dated file attachment right wrong
5. If you throw away something that does not interest you, you -
throw up give it up drop it bin it right wrong
6. An opposite of 'concise' is -
precise excise adjectival wordy right wrong
7. Extra information that helps you to understand a subject or situation is the -
education publicity background instruction right wrong
8. Saying how someone can reach you by phone, fax, e-mail etc is giving your -
contact information curriculum vitae full address filofax details right wrong
9. Something which is prevented from working properly is -
blocked hampered confused taped in red right wrong
10. If something is purchased very quickly, it is -
a hot potato oversold snapped up a buyers' market right wrong
11. A company which owns another company is called the -
owning company master company parent company mother company right wrong
12. The places where a manufacturer sells its procucts are its -
selling points outlets shopping centers factory shops right wrong
13. Plans which are not very developed are said to be on the -
drawing board back burner early stage think tank right wrong
14. First of all. The one in front.
Primacy Frontage Foremost Superceding right wrong
15. Something you use to give yourself an advantage -
A cheat Oneupmanship A tactic A concept right wrong