1. Techniques for measuring marketing are called - |
measures |
metrics |
memes |
mitres |
right |
wrong |
2. Information that tells you how you are doing is called - |
feedback |
telling off |
backchat |
results |
right |
wrong |
3. If you accept an offer you 'take it ...'. |
on |
over |
in |
up |
right |
wrong |
4. Another word for 'continually measure' is - |
tap |
trace |
track |
trail |
right |
wrong |
5. When you get information from those most concerned it comes 'from the ...' - |
horse's mouth |
duck's tail |
know men |
wise monkey |
right |
wrong |
6. Something which does well for the money spent on it is - |
cost effective |
money's worth |
a pretty penny |
downmarket |
right |
wrong |
7. The standards that are used to measure things against are called - |
scores |
benchmarks |
pitch hits |
mediums |
right |
wrong |
8. The positive feelings of costomers toward a company is called - |
hard feeling |
attraction |
sales appeal |
goodwill |
right |
wrong |
9. The financial year is divided into - |
fifths |
quarters |
thirds |
halves |
right |
wrong |
10. When sales drop for a long time this is called a - |
slide |
slalom |
slither |
slump |
right |
wrong |
11. When sales jump forward suddenly this is a - |
spring |
surge |
wave |
rocket |
right |
wrong |
12. When there are no new customers left, the market is said to be - |
full |
saturated |
sold out |
brought out |
right |
wrong |
13. If you try to look at the future from what has happened before, you are looking for a - |
trend |
past line |
time line |
graphologist |
right |
wrong |
14. 'Substantial numbers' means that numbers are - |
high |
low |
average |
unknown |
right |
wrong |
15. A technique which you use to get an advantage over the opposition is a - |
gimmick |
trick |
fiddle |
tactic |
right |
wrong |