1. When less people want to buy a product, demand - |
flops |
slackens |
nosedives |
lowers |
right |
wrong |
2. When a product can be brought very cheaply because of price competition, this is a - |
selling point |
spring sale |
market failure |
buyers' market |
right |
wrong |
3. When a company is selling a lot of its product, sales are - |
blowing |
bellowing |
booming |
blasting |
right |
wrong |
4. When a company makes a particular effort to increase sales, this is a - |
sales force |
hard sell |
sales drive |
soft sell |
right |
wrong |
5. If a company is making less profit from each item it sells, it has - |
a cash-flow crisis |
thinner margins |
petty cash |
steeper costs |
right |
wrong |
6. The amount a company intends to sell over a certain period is its - |
number objective |
unit cost |
target market |
sales target |
right |
wrong |
7. When companies compete by selling their goods at unprofitable levels, this is a/an - |
economic recession |
deep cut |
price war |
selling battle |
right |
wrong |
8. If a salesman gets a percentage of the money from a sale, this is his - |
commission |
bonus |
tip |
backhander |
right |
wrong |
9. The methods that goods get from the factory to the consumer are - |
retail outlets |
distribution channels |
goods outlets |
roads to market |
right |
wrong |
10. If something is offered at a percentage of the original price, the difference is called the - |
surcharge |
cut |
discount |
off-rate |
right |
wrong |
11. If you pay cash immediately for what you buy, this is called 'cash on the ...' |
ground |
nail |
point |
shoulder |
right |
wrong |
12. The person who purchases goods for large retail firms is the - |
bagman |
vendor |
shopper |
buyer |
right |
wrong |
13. Getting the customer to agree to buy something is called - |
taking the bait |
wheel-dealing |
closing the sale |
shutting up shop |
right |
wrong |
14. The people in a company who sell its products are the - |
sales force |
public relations |
telesales |
cold callers |
right |
wrong |
15. Something sold for less than it costs to make is sold - |
for dumping |
below cost |
for love |
in loss |
right |
wrong |