| 1. The time when an advertisement will be shown is called its - |
| slot |
spacebar |
showtime |
segment |
right |
wrong |
| 2. A short expression that identifies a particular person or thing is called a - |
| nom de plume |
acrostic |
paraphrase |
catchphrase |
right |
wrong |
| 3. Something shared or used by most of the population is - |
| epidemic |
demagogic |
broadband |
mainstream |
right |
wrong |
| 4. The time when most people are watching TV (from 8 -10pm) is called (the) - |
| rush hour |
up-tempo |
prime time |
dinner hours |
right |
wrong |
| 5. If something stays out of view, it has a - |
| visibility issue |
low profile |
hidden agenda |
silent shadow |
right |
wrong |
| 6. A short atvertisement (often at a particular time) is a - |
| spot |
quickie |
one-off |
advertorial |
right |
wrong |
| 7. The number of people who might see an advertisement constitute the advertisement's - |
| view rating |
publicity |
exposure |
showing up |
right |
wrong |
| 8. Dustbins, telephone boxes, bus stops, etc are collectively called - |
| road clutter |
pavement parts |
pedestrian usage |
street furniture |
right |
wrong |
| 9. The man responsible for how the public regard a particular product is the - |
| dogsbody |
iconoclast |
brand manager |
logo producer |
right |
wrong |
| 10. When every possible way to reach the public has been tried you have - |
| saturation coverage |
world exposure |
universal appeal |
blanket output |
right |
wrong |
| 11. The amount of money allowed for something is the - |
| budget |
overhead |
quote |
tender |
right |
wrong |
| 12. Newspapers that come out every day are called - |
| dailies |
tabloids |
broadsheet |
evening standards |
right |
wrong |
| 13. Magazines with expensive paper and lots of pictures are called - |
| shinies |
cartoons |
glossies |
upper markets |
right |
wrong |
| 14. New, high risk, unconventional sports (like hang-gliding) are called - |
| danger sports |
hazard games |
extreme sports |
power plays |
right |
wrong |
| 15. The opposite of 'background' is - |
| near zone |
up front |
close-up |
foreground |
right |
wrong |
