Exercise 7. Vocabulary. Part I

Look at the sentences, and then click the best option to complete each sentence or to answer the question. When you have finished, click on "answers" at the bottom of the page.

Questions 1 - 15.
1. The time when an advertisement will be shown is called its -
a. slot b. spacebar c. showtime d. segment
2. A short expression that identifies a particular person or thing is called a -
a. nom de plume b. acrostic c. paraphrase d. catchphrase
3. Something shared or used by most of the population is -
a. epidemic b. demagogic c. broadband d. mainstream
4. The time when most people are watching TV (from 8 -10pm) is called (the)-
a. rush hour b. up-tempo c. prime time d. dinner hours
5. If something stays out of view, it has a -
a. visibility issue b. low profile c. hidden agenda d. silent shadow
6. A short atvertisement (often at a particular time) is a -
a. spot b. quickie c. one-off d. advertorial
7. The number of people who might see an advertisement constitute the advertisement's -
a. view rating b. publicity c. exposure d. showing up
8. Dustbins, telephone boxes, bus stops, etc are collectively called -
a. road clutter b. pavement parts c. pedestrian usage d. street furniture
9. The man responsible for how the public regard a particular product is the -
a. dogsbody b. iconoclast c. brand manager d. logo producer
10. When every possible way to reach the public has been tried you have --
a. saturation coverage b. world exposure c. universal appeal d. blanket output
11. The amount of money allowed for something is the -
a. budget b. overhead c. quote d. tender
12. Newspapers that come out every day are called -
a. dailies b. tabloids c. broadsheet d. evening standards
13. Magazines with expensive paper and lots of pictures are called -
a. shinies b. cartoons c. glossies d. upper markets
14. New, high risk, unconventional sports (like hang-gliding) are called -
a. danger sports b. hazard games c. extreme sports d. power plays
15. The opposite of 'background' is -
a. near zone b. up front c. close-up d. foreground

ANSWERS