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Pilot advertisement (II) - Functions

Read the feedback report and decide if the statements below are true or false. Check with "Answers" at the bottom of the page.

Survey responses to the pilot N.E. wear #1 & #2.
1. The question was: What did you think of those advertisements?

The survey result was
A B
Those who said they didn't like the advertisements are furthest to the left, and those who liked it most are furthest on the right. The vertical bar shows where people were neutral. Dark colours mean more answers at this point.
A = men (orange) and women (blue) in ages 16-30. B = men (orange) and women (blue) of all ages.
2. The question was: Did you prefer advertisement #1 or advertisement #2?

The survey result was:

Men 16 - 30Men of all ages Women 16 - 30Women of all ages
 
#1. 52% #2. 41%
No opinion. 7%		  
#1. 47% #2. 34%
No opinion. 19%		  
#1. 30% #2. 61%
No opinion. 9%		 
#1. 28% #2. 40%
No opinion. 32%

3. The question (to everyone) was: What brand of leisure clothing will your next purchase be?

The survey result was:


Dark Brown =Hapman     Pale Green =Ausweiss     Red =N.E. wear
Pale Blue =Others
4. The question (to men and women 16-30) was:
Would you like your boyfriend/girlfriend to wear N.E. wear clothes?
The survey result was:
Men: 46% yes   12% no   42% don't care
Women: 61% yes   15% no   24% don't care

5. The question was: Why would you choose to buy N.E. wear?

The survey result was:

Green = quality
Blue = image
Red = style
Yellow = other
Purple = price

 

1. Younger women liked the advertisements more than other women.
a. True   
b. False   

2. Older men had the strongest objections.
a. True   
b. False   

3. Men and women preferred different advertisements.
a. True   
b. False   

4. N.E. wear has taken most of its market share from Ausweiss.
a. True   
b. False   

5. There are now three major players in the leisure clothing industry.
a. True   
b. False   

6. More men than women would buy N.E wear for their partners.
a. True   
b. False   

7. Most N.E. wear customers look for good, cheap clothes.
a. True   
b. False   

8. Most N.E. wear customers will pay more for good quality clothes.
a. True   
b. False   

ANSWERS