Exercise 4 Vocabulary Part I

Look at the sentences, and then choose the best option to complete the sentences by clicking on the choices below. When you have finished, click on "answers" at the bottom of the page.

Questions 1-15.
1. The way that the public think about a company is its
a. public relations b. corporate image c. brand recognition d. point of view
2. Things which are manufactured and traded are called
a. goods b. productions c. sales d. marketing
3. The difference between the cost of selling something and the sale price is the
a. profit margin b. trade gap c. competitive advantage d. dealer's cut
4. The people you want to sell your product to are the
a. salesman b. end users c. consumer council d. target market
5. If people know what your company does, you have good
a. corporate identity b. advertising share c. brand recognition d. logo design
6. Something that makes people want to buy a product is its
a. selling point b. buy appeal c. point of sale d. market value
7. When people don't buy because of the cost, there is
a. cash backing b. price resistance c. pay aversion d. price hiking
8. The people who buy most of your product are your
a. hard core b. high custom c. peak timers d. core market
9. Completely changing your image and product is called
a. repositioning b. readjusting c. downsizing d. making over
10. Competing directly with the opposition is called
a. beating down b. being gladiators c. going head-to-head d. doing a warpath
11. The type of letters in your logo is called the
a. typo b. fountain c. typeface d. print style
12. 'Get it' is another way of saying -
a. become angry b. understand c. spend money d. forget to do
13. 'Conspicuous consumption' involves buying things because they are
a. obvious b. famous c. expensive d. edible
14. If someone is respected by other members in his group he has
a. ballast b. a high head c. top doggery d. street cred
15. Choosing where to put your advertisements is called
a. output b. outsourcing c. positioning d. placement

ANSWERS