Exercise 14 Vocabulary Part I

Look at the sentences, and then choose the best option to complete the sentences by clicking on the choices below. When you have finished, click on "answers" at the bottom of the page.

Questions 1-15.
1. Techniques for measuring marketing are called ...
a. measures b. metrics c. memes d. mitres
2. Information that tells you how you are doing is called..
a. feedback b. telling off c. backchat d. results
3. If you accept an offer you 'take it ...
a. on b. over c. in d. up
4. Another word for 'continually measure' is -
a. tap b. trace c. track d. trail
5. When you get information from those most concerned it comes 'from the .. -
a. horse's mouth b. duck's tail c. know men d. wise monkey
6. Something which does well for the money spent on it is ..
a. cost effective b. money's worth c. a pretty penny d. downmarket
7. The standards that are used to measure things against are called ..
a. scores b. benchmarks c. pitch hits d. mediums
8. The positive feelings of costomers toward a company is called -
a. hard feeling b. attraction c. sales appeal d. goodwill
9. The financial year is divided into -
a. fifths b. quarters c. thirds d. halves
10. When sales drop for a long time this is called a -
a. slide b. slalom c. slither d. slump
11. When sales jump forward suddenly this is a -
a. spring b. surge c. wave d. rocket
12. When there are no new customers left, the market is said to be -
a. full b. saturated c. sold out d. brought out
13. If you try to look at the future from what has happened before, you are looking for a -
a. trend b. past line c. time line d. graphologist
14. 'Substantial numbers' means that numbers are -
a. high b. low c. average d. unknown
15. A technique which you use to get an advantage over the opposition is a -
a. gimmick b. trick c. fiddle d. tactic

ANSWERS