1. The time when an advertisement will be shown is called its -

2. A short expression that identifies a particular person or thing is called a -

3. Something shared or used by most of the population is -

4. The time when most people are watching TV (from 8 -10pm) is called (the) -

5. If something stays out of view, it has a -

6. A short atvertisement (often at a particular time) is a -

7. The number of people who might see an advertisement constitute the advertisement's -

8. Dustbins, telephone boxes, bus stops, etc are collectively called -

9. The man responsible for how the public regard a particular product is the -

10. When every possible way to reach the public has been tried you have -

11. The amount of money allowed for something is the -

12. Newspapers that come out every day are called -

13. Magazines with expensive paper and lots of pictures are called -

14. New, high risk, unconventional sports (like hang-gliding) are called -

15. The opposite of 'background' is -