Obviously, if Tony is taking on Tommy Dee that is going to take up most of the resources of the sales department. So we are going to do Tommy Dee in-house, and outsource the campaign against Ausweiss. What I want you to do before the end of the month is to select a good marketing consultancy (Terry Hayes can give you some suggestions), and prepare a rough action plan and cost estimate.

1. This paragraph is the
   
   
   

This should be based on how much it would cost to take 10% of Ausweiss' sales.These guys have been expanding at our expense. I want to find what they have been doing right, and what we have been doing wrong, and how to stop it. Ausweiss have been eating our lunch for too long, and it's time we took action. I'm looking forward to hearing your ideas.

2. This paragraph is the
   
   
   

I'm sure that you have now read the consultancy report on the company. As you can see their opinion is that unless our sales and market share pick up we will be in trouble. We've decided to break the problem into parts, with different groups dealing with each part. So James is looking at the retail side, Tony is going head to head with Tommy Dee to see if he can make inroads into their share of the market, and your job is to tackle Ausweiss.

3. This paragraph is the