1. The way that the public think about a company is its -

2. Things which are manufactured and traded are called -

3. The difference between the cost of selling something and the sale price is the -

4. The people you want to sell your product to are the -

5. If people know what your company does, you have good -

6. Something that makes people want to buy a product is its -

7. When people don't buy because of the cost, there is -

8. The people who buy most of your product are your -

9. Completely changing your image and product is called -

10. Competing directly with the opposition is called -

11. The type of letters in your logo is called the -

12. 'Get it' is another way of saying -

13. 'Conspicuous consumption' involves buying things because they are -

14. If someone is respected by other members in his group he has -

15. Choosing where to put your advertisements is called -