Market surveys - Vocabulary
Each sentence below is followed by a question. There are four options for each question. Tap the correct answer.
Question 1 out of 15
1. 'Trade literature' refers to -
| exchanging books |
| books about trade |
| marketing magazines and books |
| books and magazines about an industry |
| right |
wrong |
2. Extracting useful information from spreadsheets and databases is called -
| the infobahn |
| datextrak |
| data mining |
| spreadbasing |
| right |
wrong |
3. Where different types of people live and how many of them there are is called -
| demographics |
| censorship |
| geographics |
| sociology |
| right |
wrong |
4. People who are considering buying your product are called -
| clients |
| goods retailers |
| sales prospects |
| potential buys |
| right |
wrong |
5. The name and logo that distinguishes a particular product is the -
| make |
| brand |
| ID number |
| barcode |
| right |
wrong |
6. Information that tells you how well you are doing is called -
| biometrics |
| results |
| on-news |
| feedback |
| right |
wrong |
7. Money that's left after you have paid all your bills is your -
| petty cash |
| disposable income |
| loose change |
| leftovers |
| right |
wrong |
8. Questions that ask for a lot of precise information are called -
| investigative |
| probing |
| inappropriate |
| meddling |
| right |
wrong |
9. Answers that cannot not give a lot of details are called -
| imprecise |
| restricted |
| vague |
| confined |
| right |
wrong |
10. A particular group of customers is a -
| sales force |
| group market |
| market segment |
| buy band |
| right |
wrong |
11. A part that can represent the whole is a -
| sample |
| segment |
| slice |
| section |
| right |
wrong |
12. The way that people buy things are their -
| sales techniques |
| ad responses |
| pavlovianisms |
| shopping habits |
| right |
wrong |
13. Things that make you want to buy something are -
| urges |
| excitements |
| incentives |
| advertisements |
| right |
wrong |
14. The way that people think about a brand affects its -
| price |
| image |
| recognition |
| style |
| right |
wrong |
15. The abbreviation meaning that two things are competing is -
| a-z |
| vs |
| e.g |
| ac/dc |
| right |
wrong |
