1. Techniques for measuring marketing are called -

2. Information that tells you how you are doing is called -

3. If you accept an offer you 'take it ...'.

4. Another word for 'continually measure' is -

5. When you get information from those most concerned it comes 'from the ...' -

6. Something which does well for the money spent on it is -

7. The standards that are used to measure things against are called -

8. The positive feelings of costomers toward a company is called -

9. The financial year is divided into -

10. When sales drop for a long time this is called a -

11. When sales jump forward suddenly this is a -

12. When there are no new customers left, the market is said to be -

13. If you try to look at the future from what has happened before, you are looking for a -

14. 'Substantial numbers' means that numbers are -

15. A technique which you use to get an advantage over the opposition is a -