1. An effort to sell a product that lasts for a long time is a marketing -

2. The area which receives the greatest effort and attention is the -

3. People who might be interested in buying a product are referred to as -

4. The environment in which possible customers see the advertisement is the -

5. A very large advertisement, often on the side of the road, is called a -

6. A phone directory of local businesses (often with advertisements) is called the -

7. Finding the best way to sell a particular product is called the -

8. A promise that a product will perform as advertised is a -

9. Aggressive selling of a product is called a -

10. When a salesman trys to persuade you to buy something, he is giving a -

11. Someone who pays for a production which is seen by the public is a -

12. What does ROI stand for?

13. A person you go to for certain information is a/an -

14. A 'lead' is the first step to a possible -

15. The expression for any small product which a company makes or sells is a -