![]() | Marketing | ![]() |
1. When less people want to buy a product, demand -
| flops | |
| slackens | |
| nosedives | |
| lowers | |
| right | wrong |
2. When a product can be brought very cheaply because of price competition, this is a -
| selling point | |
| spring sale | |
| market failure | |
| buyers' market | |
| right | wrong |
3. When a company is selling a lot of its product, sales are -
| blowing | |
| bellowing | |
| booming | |
| blasting | |
| right | wrong |
4. When a company makes a particular effort to increase sales, this is a -
| sales force | |
| hard sell | |
| sales drive | |
| soft sell | |
| right | wrong |
5. If a company is making less profit from each item it sells, it has -
| a cash-flow crisis | |
| thinner margins | |
| petty cash | |
| steeper costs | |
| right | wrong |
6. The amount a company intends to sell over a certain period is its -
| number objective | |
| unit cost | |
| target market | |
| sales target | |
| right | wrong |
7. When companies compete by selling their goods at unprofitable levels, this is a/an -
| economic recession | |
| deep cut | |
| price war | |
| selling battle | |
| right | wrong |
8. If a salesman gets a percentage of the money from a sale, this is his -
| commission | |
| bonus | |
| tip | |
| backhander | |
| right | wrong |
9. The methods that goods get from the factory to the consumer are -
| retail outlets | |
| distribution channels | |
| goods outlets | |
| roads to market | |
| right | wrong |
10. If something is offered at a percentage of the original price, the difference is called the -
| surcharge | |
| cut | |
| discount | |
| off-rate | |
| right | wrong |
11. If you pay cash immediately for what you buy, this is called 'cash on the ...'
| ground | |
| nail | |
| point | |
| shoulder | |
| right | wrong |
12. The person who purchases goods for large retail firms is the -
| bagman | |
| vendor | |
| shopper | |
| buyer | |
| right | wrong |
13. Getting the customer to agree to buy something is called -
| taking the bait | |
| wheel-dealing | |
| closing the sale | |
| shutting up shop | |
| right | wrong |
14. The people in a company who sell its products are the -
| sales force | |
| public relations | |
| telesales | |
| cold callers | |
| right | wrong |
15. Something sold for less than it costs to make is sold -
| for dumping | |
| below cost | |
| for love | |
| in loss | |
| right | wrong |


