Question page

Read the feedback report on the opposite page and answer the questions below. Then check with "answers" at the bottom of the page.

1. Who seems least likely to buy the clothes?

a. Janet
b. Jim
c. Katy
d. Marcus

2. What was the women's main objection?

a. The cost
b. The girl's age
c. Their boyfriend's reaction
d. The ad is for men only

3. Who are probable customers? (Answer more than one)

a. Younger people
b. Males
c. Females
d. Older people

4. What does everyone agree about the advertisement?

a. It is good
b. The message is wrong
c. Only men would buy.
d. It is memorable

5. Who is most enthusiastic about the advertisement? (Answer two)

a. Jason
b. Jim
c. Katy
d. Marcus

6. Who has looked most closely at the advertising technique?

a. Jason
b. Katy
c. Janet
d. Chatlotte

7. How could the advertisement be improved?

a. Make the girl older.
b. Show the missing boy.
c. Display the clothes better.
d. Make the father less aggressive

8. Who is most interested in the 'story' of the advertisement?

a. Jim
b. Charlotte
c. Katy
d. Janet

ANSWERS