Question page

Read memo on the opposite page, and decide if the statements below are true or false. Then check with "answers" at the bottom of the page.

1. Hapman and Ausweiss clothes are seen as luxury items

True       False

2. Hapmans make less profit on each item of clothing sold than Ausweiss does.

True       False

3. Ausweiss is not really interested in selling to the over 40s market.

True       False

4. People mainly buy Ausweiss for outdoor activities.

True       False

5. People who buy Ausweiss like to think they are energetic outdoor people.

True       False

6. The Hapman's logo is less memorable than the Ausweiss logo.

True       False

7. Older people like the Hapman's brand as it is.

True       False

8. Hapman will reposition itself as a provider of clothes for young people.

True       False

ANSWERS