Business Studies Course - Marketing
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Advertising companies - Reading

Look at these descriptions of three advertising companies. Read it and then answer the questions opposite. Check with 'Answers' at the bottom of the page.

Who we are: When John Weznik lost his job in 1935, he started an advertising company from his own kitchen at home. Verity advertising was born. Now Verity has 85 employees and offices in London, Paris and New York. Still today, we keep to our founder's principles of integrity, customer service, and dynamic advertising campaigns tailored in close consultation with our clients.
What we do: Verity advertising makes you, the client, an active partner in our advertising campaigns, combining our knowledge of the advertising market with your knowledge of your product to make an unbeatable partnership.
How we do it: Verity has an intimate knowledge of the markets, and our skilled analysts will work with your managers and designers, bringing marketing into every aspect of design, production and sales, optimizing them to meet the metics you are seeking

You want sales! Let's face it - brand recognition, market share, and all the rest are all very well, but what you really, really want, is customers buying your product. In large amounts, and at good margins. Thats what it's all about. And that's what Impact Ads will get you.
You've seen our award-winning marketing campaigns, you know our clients are some of the top companies in the Fortune 500. We have come from nowhere to the top in 10 years, because we are good, we hire the best, we have one of the most creative and innovative teams in the business.
We're not just a talented team. We work closely with Valerie Maxim management consultants guaranteeing that our campaigns don't just grab the attention of the public, but make good business sense too. We aren't the cheapest in the business, but the ROI we generate speaks for itself!

Your campaign needs a company that is top for quality top for price and top for performance. You need Transworld - the advertising company with the ideas and results that are changing the industry. Contact us today, to find how we can turn your campaign into a dynamic, powerful monster that leaves your competition stopped dead in their tracks!
For the past two decades we have combined innovation, high-quality concept designs and strategic vision, to make ourselves the first choice to help you meet the challenge of successfully reaching your target audience. From concept to completion, Transworld supplies the experience and the support that gives your message maximum impact.
No other advertising agency supplies the value for money that Transworld can bring to your campaign. With our slim, flat management structure, helped by the latest in IT, we put more of your expenses back into your campaign than any other agency in the business.

 

1. Which company emphasises that it costs less?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

2. Which company stresses it's relationship with clients?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

3. Which company puts most weight on the quality of it's product?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

4. Which is the oldest company?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

5. Which company has the least aggressive sales pitch?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

6. Which company tells you least about itself?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

7. Which company offers the least complete service?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

8. Which company stresses it will generate income?
a. Verity.   
b. Impact Ads.   
c. Transworld.   

ANSWERS