Business Studies Course - Marketing
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Customer stages - Functions

Read what these people have to say, and decide which customer stage each quote is connected with. Check with "Answers" at the bottom of the page.

1. Anyway, he was so cute! He took me into town to get this stuff for the trip. I love it. Its classy and comfortable, and you can wear it just about anywhere.
2. You think you are so cool - who do you think you are? That guy in the advert for N. E. wear? Come off it!
3. No, I don't care about fashion. I just needed something really rugged, y'know? And it's not like they're so expensive, because they last twice as long.
4. I'm looking for a shirt to go with this jacket. I know you sell some that are sort of co-ordinated ….
5. I'm looking for a leather jacket - the one with sheepskin lining, you know, by N.E. wear. How much are they?
6. Hey, look at those boots. I've been looking for a pair like that.
7. Well sir, these are cheaper, we recommend it as an economy buy. But if you are looking for something more upmarket then, yes, N.E. wear would be right…
8. If we are going fishing with Pete, we are going to have to get some camping stuff. Tents, clothes, that sort of thing.

 

1.
Interested     Prospective    
Customer     Repeat    
Evangelist

2.
Interested     Prospective    
Customer     Repeat    
Evangelist

3.
Interested     Prospective    
Customer     Repeat    
Evangelist

4.
Interested     Prospective    
Customer     Repeat    
Evangelist

5.
Interested     Prospective    
Customer     Repeat    
Evangelist

6.
Interested     Prospective    
Customer     Repeat    
Evangelist

7.
Interested     Prospective    
Customer     Repeat    
Evangelist

8.
Interested     Prospective    
Customer     Repeat    
Evangelist

ANSWERS