a. In response to a query
b. As part of a course
c. To give Mack some ideas
d. It is not possible to say

2. Which phrase best describes 'customer stages'?

a. Different types of customer
b. A developing relationship with a product
c. A marketing technique
d. Different types of advertising

3. How does N. E. wear interest prospective customers?

a. By advertising for young adults.
b. By being sporty
c. By emphasizing adventure and sex
d. By identifying with them

4. What is the main selling point for prospective buyers?

a. N.E. wear is prestigious
b. N.E. wear is good quality
c. N.E. wear is genuine outdoor clothing.
d. Outdoor professionals choose N.E. wear

5. Why is 'buyers' (para 3) in inverted commas?

a. Because buyers are important.
b. It's a technical term
c. They are not real buyers
d. They work for WJ clothing

6. What is a 'repeat customer'?

a. Someone who gets a discount.
b. Someone who buys quickly
c. Someone who intends to buy
d. Someone who buys more than once

7. Why is N. E. wear aimed at dominant personalities?

a. Their recommendation counts for more.
b. They are better repeat customers.
c. They are evangelists.
d. They are suckers

8. Which statement is true?

a. WJ clothing owns boutiques
b. Evangelists are '5-star' customers
c. N.E. wear is not for poseurs
d. N.E. wear gives special offers to Evangelists

ANSWERS