Exercise 1I Vocabulary Part I

Look at the sentences, and then choose the best option to complete the sentences by clicking on the choices below. When you have finished, click on "answers" at the bottom of the page.

Questions 1-15.
1. When less people want to buy a product, demand ...
a. flops b. slackens c. nosedives d. lowers
2. When a product can be brought very cheaply because of price competition, this is a ..
a. selling point b. spring sale c. market failure d. buyers' market
3. When a company is selling a lot of its product, sales are ...
a. blowing b. bellowing c. booming d. blasting
4. When a company makes a particular effort to increase sales, this is a ...
a. sales force b. hard sell c. sales drive d. soft sell
5. If a company is making less profit from each item it sells, it has ..
a. a cash-flow crisis b. thinner margins c. petty cash d. steeper costs
6. The amount a company intends to sell over a certain period is its ...
a. number objective b. unit cost c. target market d. sales target
7. When companies compete by selling their goods at unprofitable levels, this is a/n ...
a. economic recession b. deep cut c. price war d. selling battle
8. If a salesman gets a percentage of the money from a sale, this is his ...
a. commission b. bonus c. tip d. backhander
9. The methods that goods get from the factory to the consumer are ...
a. retail outlets b. distribution channels c. goods outlets d. roads to market
10. If something is offered at a percentage of the original price, the difference is called the ..
a. surcharge b. cut c. discount d. off-rate
11. If you pay cash immediately for what you buy, this is called 'cash on the ...'
a. ground b. nail c. point d. shoulder
12. The person who purchases goods for large retail firms is the ...
a. bagman b. vendor c. shopper d. buyer
13. Getting the customer to agree to buy something is called ...
a. taking the bait b. wheel-dealing c. closing the sale d. shutting up shop
14. The people in a company who sell its products are the ..
a. sales force b. public relations c. telesales d. cold callers
15. Something sold for less than it costs to make is sold ...
a. for dumping b. below cost c. for love d. in loss

ANSWERS