1. A. 'Spark' means to start something that was ready to go off anyway.

2. D. The infinitive is often used by newspaper headlines for future tenses asa short form of 'going to'.

3. A. Ausweiss says that it wants to expand its market by making its clotes more attractive by making them more affordable.

4. C. As is suggested by the headline, the writer thinks that Ausweiss wants to regain market share from N.E. wear.

5. B. If something is 'temporary' it will not last long - as the subject is high sales by N.E. wear, the suggestion is that the high sales will not last - they will drop

6. B. N.E. wear has spent a lot of money promoting its clothing. Now it needs to get some of that back in sales, so it can't afford to cut prices.

7. B. The use of the word 'can' in this context means 'they can, but who cares?'

8. C. In fact N.E. wear is pretending that Ausweiss clothes are cheaper because they are poor er quality, and that they will keep their prices high, because their clothes are worth more.
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